Branding
Your brand is at the core of your business. It reflects your values, your personality and how both translate across everything you do. This can be from your logo, colour palette, iconography and name, to the language and imagery you use to tell your story. It is also about everything your business stands for, and how that can be implemented in every aspect of your
As a branding agency in Northern Ireland, we work with businesses at all stages. Whether you’re starting from scratch or considering a branding redevelopment. Our approach is collaborative, supportive and grounded in both what you know about your business and what our research tells us about your market.
Creating the Brief
We begin by working with you to develop a design brief. This shapes the strategic and creative direction of your branding project and ensures we are working towards clear, agreed objectives from the outset.
Brand Development
With the brief agreed, we work with our graphic designer to build your brand story. This includes defining font, colour and icon parameters that reflect who you are and where you’re going. The aim is to develop a visual identity that works now and holds up as your business grows.
Brand Testing
Before anything is finalised, we test concepts with an independent audience that reflects your target market. External feedback at this stage is valuable as it challenges assumptions and strengthens the final outcome.
Brand Guidelines
We provide a branding document covering language, tone, imagery and colour application. This gives you and anyone working with your brand a clear, consistent reference point for how to communicate your values and proposition. Guidelines can be as detailed as you need, and can be hosted on your website for easy access.
Application
A brand only works if it’s applied consistently. We can work with you to bring it to life across your business. This can include employee engagement, signage, labelling, promotional collateral, website copy, social media, photography briefing and campaign activity including PR, both on and offline. This can be delivered as a separate project.
We’ll supply your final logo in hi-resolution, low-resolution and AI files, ready to pass on to your web developer, printer or any other supplier who needs them.
We believe good branding shouldn’t be out of reach. We offer affordable branding solutions without compromising on the strategic thinking or creative quality that makes a brand stick.