Sharing knowledge and experience with others across the tourism sector is something we’re genuinely passionate about. Every tourism training & development workshop we design is built around three core goals:
- changing behaviour
- creating an attainable action plan
- building real knowledge and confidence in marketing.
Over 20 years working as a tourism development consultant on the island of Ireland, we have designed and delivered a wide range of learning experiences for small business owners, sole traders, community groups and tourism teams.
Our Workshops
Business Basics for Tourism Start-Ups
This eight-point programme works through the marketing modules which will allow you to leave with a strong understanding of the tourism market. It will also give you a strong marketing strategy, looking at many elements of a wider picture. It is not about simply looking to go viral or posting on social media.
Marketing on a Shoestring
A one-day programme designed with the small business owner firmly in mind. This workshop shifts your thinking about marketing when budget is limited, proving that effective marketing doesn’t have to cost a fortune.
Idea Generation
This facilitated one-day workshop gives you the space to think out loud, bounce ideas and arrive at possibilities you wouldn’t have reached alone. You might start the day with nothing, and you’ll finish it brimming with direction.
Social Media for Beginners
A weekend programme of social media training for small business owners and team members who struggle to find the time to do it properly. Over two days, you’ll pick up the tools, tricks and habits needed to execute your social media with confidence and consistency.
Community Tourism
A practical, inspiring programme that guides participants through identifying what makes their community truly special and shaping it into an authentic tourism offering. One that supports local pride, strengthens identity and delivers measurable economic benefit. We run open workshops, including our upcoming session at Shen House, and we also work one-to-one with community groups who have a specific project in mind.
Marketing Planning
A two-day weekend workshop that takes you well beyond social media and into the full discipline of marketing. By the end, you’ll leave with a clear five-point action plan to meaningfully improve how you market your business. This is designed with established tourism businesses looking to review their marketing plan, want a refreshed version of their marketing plan, or a review of their branding.
Teresa is a qualified trainer and facilitator with a genuine passion for knowledge sharing. Her approach to marketing training for small businesses is grounded in one belief — that good training changes behaviour, and delegates should be able to see the cause and effect of every session they attend.