Marketing is one of those words that means something different to almost everyone you ask. For some it’s advertising, for others it’s social media. At think6, we see it for what it truly is. This is a broad, balanced discipline that, when done well, touches every part of your business.
As a marketing agency rooted in Fermanagh, we offer a range of services including consultancy, strategic planning, copywriting, digital presence, tourism experience development, SEO and Google advertising.
Whether you need support across the board or help in one specific area, we have solutions to suit. A key to our approach is meeting and working in collaboration with business first before making any recommendations.
Our team bring experience and skill across a wide range of marketing disciplines, meaning your business is in capable, knowledgeable hands. As a marketing strategy consultant working across Northern Ireland and beyond, we deliver real marketing support. This is not just a social media schedule or an ad campaign, but a considered, coordinated approach that gets results.
Our services can be taken in their entirety, or we can work alongside your existing marketing function, complementing what’s already in place and filling the gaps where they exist.
We’ve had the privilege of working with a diverse range of clients over the years. We have worked with businesses and organisations who came to us for different reasons, many of whom continue to work with us on a long-term basis across varying aspects of their marketing.
If you’d like to talk through what might work best for you, or you’re simply not sure where to start, get in touch — we’re always happy to have that conversation.
Our consultancy service is often accessed if you are at a crossroads in your business and perhaps unclear as to how you can progress your marketing activity.
We can provide you with either a half or a full day consultation with a report including recommendations on next steps. We will always make it clear from the outset of any consultation what you want to achieve in order to provide you with the most appropriate consultation experience.
Time spent creating a robust marketing is time well spent.
The first stage is to build a robust marketing plan. This is a collaborative process where we come together and discuss your business objectives and the approach you can take with your marketing to achieve those objectives.
Steered by your business plan, your marketing plan will normally map out a 12 month strategy with quarterly activity breakdown.
A marketing plan will consider you product and or service, pricing, distribution channels and promotion.
Remember marketing is not all about promotion, or social media, it is much more.
If you think of your online presence in its entirety this includes, your website, your social media channels, your relationship with Google, your direct marketing activity and your overall online brand reputation. Then you are truly seeing the power of digital.
Our digital marketing services include development of your digital strategy, and the outputs of this which might include website development, content creation including the words on your website, the photos and videography, graphics, animation and illustration. It can also include your social media content planning, creation, scheduling, monitoring and analysing. All of which are executed on brand.
We can plan, create and analyse your direct marketing campaigns, through platforms such as MailChimp, Send in Blue and Constant Contact.
It is important to us that every piece of digital content is there for reason, and analysing and researching previous content reports allow us to better improve your digital presence and customer experience.
Your PR strategy is another important link in your marketing & communications activity. We craft your stories and get them into the right hands with the right voice.
Now that we’ve crafted your story, it’s time to get it into the right hands, with the right voice.
Effective media campaigns are all about knowing who to contact, when to contact them and how to deliver a story they care about.
think6 client stories have appeared on national TV, radio and press. This includes appearances in Belfast Live, BBC TV and Radio, UTV Live News, Cool FM, Downtown, U105, and Q Radio. Press coverage has included the Belfast Telegraph, the News Letter, Irish News and in many regional, local newspapers.
If you commission think6 for a PR or media relations campaign, we will get to work securing meaningful coverage for your business or project. Whether this is short-term, long-term, temporary or time-limited, we’ll help you to find, influence and engage your target audiences.
Public affairs, Stakeholder Engagement and Media Monitoring – from local council and authorities to Northern Ireland Assembly, UK, Irish and EU Parliaments.
We have an excellent track record in writing award entries that have either been short-listed or have won awards.
Industries where we have a proven track record of winning are tourism, hospitality, women in business, haulage and retail.
Every business, organisation or product has a story to tell. We craft stories that are authentic and captivating, finding the angle that resonates with your target market.
There is nothing worse than boring copy. You don’t want to start falling asleep when you get this far down the page.
Still with us!?
At think6 – we will create clear, concise and creative copy and content for your marketing materials, your event, your latest product launch, your website, social media and much more.
We believe that your brand is at the core of your business. It considers your values, your business’s personality and how these translate across your business. This is from the logo you develop, colour palette, iconography and name to the language and imagery you use to illustrate what your business is about.
Creating The Brief
We like to work collaboratively, holistically and using a combination of information that you provide to us aswell as researching the market, your customers and the industry we develop a design brief.
This helps us to meet your branding objectives. It also helps us to think strategically and creatively for your branding project.
Brand Development
Once we have agreed the brief, we work with our graphic designer to create your brand story. This includes font, colour and icon parameters.
This will help to develop iconography that fits with the current and future branding objectives for the business.
Brand Testing
We will also test concepts on an independent audience that fits with your target market to gain external feedback.
Brand Guidelines
We would provide a branding document to include guidance on language (wording and tone), imagery and colour application. This provides consistency in how you communicate your values and proposition to the world.
This will be supplied to you as a separate document with clear guidelines on how to use the logo, language and photographic style.
Your guidelines can be as detailed as you would like it to be. It can also sit on your website, so that anyone using your branding have easy access to the guidelines.
Application
We can work with you to bring the brand to life, this might include employee engagement, application of the brand operationally for example in signage, labelling, in promotional collateral, or incorporating the brand into your digital strategy including website copy, social media, application of iconography, colour application, application to photography briefing, a campaign to launch the brand, including on and off line pr activity.
This can be delivered as a separate project.
We will supply you with hi resolution, low resolution and ai files of the final logo so that you can furnish your preferred web developer, printer with the correct files.
Teresa is a highly experienced mentor in a range of marketing services. She has worked with a range of local councils on mentoring programmes for more than 10 years and offers her mentees her knowledge in marketing services unreservedly. Her goal when engaging with clients for mentoring is to ensure that by the time they complete a programme with her they can tangibly see an impact on their business.
Teresa can work with clients in a coaching capacity. This works well for example if you have a less experienced team member responsible for marketing, who require guidance to reach their full potential. This is an excellent solution for building capacity within the marketing function of your organisation.
Teresa is a qualified trainer and facilitator through the Institute of Training and Development Ireland. She has delivered the Chartered Institute of Marketing Diploma and has delivered FETAC Level 6 Marketing Module in Business Studies. At the heart of think6 we like to empower and educate our clients in how to market well. This can be done through training programmes designed specifically to meet your needs. This begins with a skills assessment and from here we create the marketing programme that suits your business.
Alongside bespoke training think 6 also deliver training workshops to meet the demands of a wider audience. Currently available for booking is a small business marketing essentials workshop in Shen House, Belleek, Fermanagh.
Female Entrepreneurship is a passion and something we have a genuine interest in.
Over our years working in mentoring and coaching more than 100 women have come through the doors of think6 and we have guided and supported them to become viable businesses.
The Network of Enterprising Women has been under the care of think6 for ten years and in that time we have delivered training, conferences, and social events for women in Fermanagh who are either setting up or running a business.
As a team we are proud to be local and to have community at the centre of many of the projects we work on. Communication is vital, and we understand that. Especially when rolling out, implementing and marketing an outreach project. We are currently working with the WEST project, and have worked with the Border Uplands project.
